Check it out yourself how Alexa showcases this whiskey via voice… hilarious…. not yet convinced this really works to get brand ambassadors based on this customer journey. An A+ for effort and for being one of the first using this voice journey

Diageo sees promise in using voice to turn drinkers into brand ambassadors

Following an experiment with its Talisker brand to “enhance the whisky tasting experience” through Amazon Alexa, Diageo is seeing promising results, and finding new ways to turn drinkers into brand ambassadors.

source: Diago sees results from voice