Tone of voice guidelines
1 It Makes You Human
2 It Helps You Cut Through
3 It Replaces Face-to-Face Communication
4 It Builds Authority
5 It Gives You Focus
6 It Makes You Different
12 Elements of Tone
1 Word length
2 Sentence length
3 Tempo
4 Pronouns
5 Conciseness
6 Jargon
7 Buzzwords
8 Clichés
9 Contractions
10 Colloquialisms
11 Obscure words
12 Mistakes and rule-breaking