Wallmart on their content, webinar by Contently. wallmart.com tips & ideas
– serving inspiring customers to do something and show them how to do it
– serving the business
– focus on how to use the products, not on the products itself
– sound like a helpful person, not the worlds largest retailer
– not speaking about wall marts low prices, talking about what customers need, not about wall mart
Customers who engaged with editorial content had an average order size 7% larger than customers who went straight to shopping. Over time, they were able to use that data to generate internal support, collaborate with other departments, and drive even bigger results.
Mission Walmart: “”The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.” – Sam Walton (1918-1992)
source: http://help.walmart.com/app/answers/detail/a_id/6/~/walmart.coms-history-and-mission
https://www.walmart.com/ideas/living/easy-easier-easiest-festive-fall-wreaths-diy/218013
The blog URL is walmart.com/ideas
with thanks to Contently
