Pick the keyword you want to rank on, in line with the core of your content piece.
Look at the organic top 5 first page rankings, pick the H1 and H2 headers from those pages (excel).
Make an analysis, break the H1 and H2 collection down in common topics (categories).
Make sure the keyword is in the 70 character count and check on the MOZ title tag tool. develop a user-intent-focused title, explain ‘what’s in it for me’ for the reader. https://moz.com/learn/seo/title-tag
Set up your keyword-rich H2 and body copy.
Implement keyword in the meta description, capped at 155 characters, in first 120 the key plus call to action to read for mobile readers. Keep it short and simple.
Image titles between three and five words with keyword-rich sentences for the alt text on the images.
Mix internal and external links in the blog posts. Use the visual title and alt text visuals to give more context on the piece.
What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
Learn how a Content Marketing Agency of the Year figured out how to rank on the first page of Google – Content Marketing Institute
Title Tag | 2019 SEO Best Practices
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and…
“Most of our content wasn’t really helping us reach the goals we wanted to achieve. We analyzed 70 pieces of content with the help of just seo over the span of two years and discovered that only about 16% of those articles were responsible for generating 84% of our leads. Not great.”
“Organic search presented the best long-term opportunity for growth. Our sales from organic search traffic were three times higher than the previous year, and we weren’t even applying an SEO strategy. “
We developed pillar pages. Pillar pages are pages on your site that serve as a content hub for a particular topic (or keyword) that you want your company to rank for in search engines. Instead of churning out a ton of content, we opted for quality over quantity.
We optimized our existing on-site content. We identified other pages on our site that contained content that was similar to or overlapped with our pillar pages and redirected them to the relevant pillar page so that they didn’t compete with one another for rankings. Also, we took a hard look at our other pieces of blog content to determine whether we should update them.
The SEO Experiment That Improved Influence & Co.’s Rankings
To see your content rank higher in search engines, try taking a page out of our book by performing this SEO experiment.
Tools to do research for Google Search Query, don’t know if this also works for YouTube Search Query
8 free keyword research tools for SEO (that beat their paid alternatives) – Marketing Land
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a …
And some useful pointers to do an audit for SEO and Google Search.
How to Do a Helpful SEO Audit in a Few Hours
Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing to look better for Google – Content Marketing Institute
Metadata (or data about data) is how a search engine validates the relevancy of your content compared to what’s promised in the page’s code. Meta tags can be used for a number of different things, but that doesn’t mean every single one is worth including. The current area of interest is the apparent increase in the length of a meta descriptionthat Google displays on SERPs beneath a page title. Previously, a 155-character description was seen the most within page-one results. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.