Facebook Mission Statement


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“To give people the power to build community and bring the world closer together.”



Google Mission Statement

“Our #mission statement hasn’t changed: ‘Make the world’s information accessible and useful to everyone’,” … “how this [mission] manifests itself has changed a great deal”.


Google’s ‘user-centric’ brand mission _ WARC

Brandvoice and persona for content

Why do you need a brandvoice? Well,… “a brand voice is core tenet for creating every piece of digital content, be it a blog post, tweet, newsletter, or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish and define your voice.”

Brand Voice Doesn’t Mean What You Think It Means, But You Still Need One

How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing