“To give people the power to build community and bring the world closer together.”
https://www.facebook.com/pg/facebook/about/
“Our #mission statement hasn’t changed: ‘Make the world’s information accessible and useful to everyone’,” … “how this [mission] manifests itself has changed a great deal”.
https://www.warc.com/newsandopinion/news/googles_usercentric_brand_mission/39839?utm_source=DailyNews&utm_medium=email&utm_campaign=DailyNews20180108
Why do you need a brandvoice? Well,… “a brand voice is core tenet for creating every piece of digital content, be it a blog post, tweet, newsletter, or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish and define your voice.”
Brand Voice Doesn’t Mean What You Think It Means, But You Still Need One
How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing