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Nice read on search, meta data, also applicable for content on websites
Nice read on search, meta data, also applicable for content on websites
Metadata (or data about data) is how a search engine validates the relevancy of your content compared to what’s promised in the page’s code. Meta tags can be used for a number of different things, but that doesn’t mean every single one is worth including. The current area of interest is the apparent increase in the length of a meta descriptionthat Google displays on SERPs beneath a page title. Previously, a 155-character description was seen the most within page-one results. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.