Marriott International uses #research for better #content: young consumers placed a high value on rare or interesting experiences, and this content play thus zeroed in on this topic, whether focusing on locations, hotels or the unique rewards the brand could offer.
“Putting Purpose before Process” for great #content marketing. Learn and read from Marriott International
Why Marriott Is a Content Marketing Mecca
Marriott International wants to own the travel space. It has designs on becoming the world’s biggest travel publisher—to take publications like Travel + Leisure head on by putting content in front of consumers before they’re even thinking about booking a trip. Ambitious? Yes. But armed with new online travel magazine Marriott Traveler, the company just might do it.
The Marriott’s 65-person global content studio is part of the company’s mission to rethink marketing. “How does a brand that’s been around since 1927 continue to evolve and adapt and stay relevant?” asks David Beebe, Marriott’s vice president of global creative and content marketing. “You need to innovate.”