“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”

Oatly gets rid of marketing dept

We all know Oatly, the oat milk brand that raises the bar in creativity and is sold out everywhere. Oatly is not just a short-term hit; it has been growing like crazy over the past years and is expected to stay thanks to the lifestyle-driven purpose and them having fun creating content and interacting with their audiences.

Check out their socials, especially LinkedIn, where they engage very naturally with the business audiences. Be surprised by the content on the packaging; it changes frequently and tells an important story. Google on their DOOH content and their amazing abris. It’s a love brand, and its content is the benchmark for ‘creativity having fun’.

Somewhere I read they have a content team of 52 people. Unfortunately, I can’t find the source anymore. This shows that if you want to excel with content, you have to invest wisely. 

Next to their huge team, they are rebellious. Quote: ‘what if I were to get rid of the marketing department entirely? That would create a whole lot of room to have some fun. After all, they are always ruining my work. Suddenly, creative people stood at the helm of a food company.’

Below is a copy-paste inspiring read on Oatlys’ decisions and how they became a lifestyle brand instead of a product-driven brand. Stolen with pride and giving credits where credits are due. 

It’s worth the long read. 

Marketing plan

The 14 (or 11) tips for a marketing plan by Mark Ritson.

Outdoor Voices

How to jump in a gap … combine #content with fashion and create a new movement. “Not only do people want to maintain a healthy lifestyle, but they also want to be seen as healthy and active by others. How better to do that than through your clothing?” “The way that people perceive one another is largely tied to their appearance.”

Marketing spend in crisis

Why brand should keep up their marketing spend in times of crisis. Data proven advice.

Marketing impact

Impact on marketing post-Corona, 7 non-obvious. From content babies overload to nostalgia to the explosion of innovation.

Very good read on the impact on society by Yuval Noah Harari.

Modern marketing

‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’ For guidance and information on online marketing contact a link building services company.

Modern Marketing іѕ a hоlіѕtіс, adaptive mеthоdоlоgу thаt соnnесtѕ brаndѕ wіth rеаl customers аnd drives buѕіnеѕѕ rеѕultѕ by blеndіng ѕtrаtеgу, creative, technology, and аnаlуѕіѕ.

Mоdеrn Marketers are, bу nature, аgіlе, adapting tо сhаngіng tесhnоlоgу аnd саріtаlіzіng оn thе bеnеfіtѕ іt offers. Still, Mоdеrn Marketing іѕ mоrе thаn the tесhnоlоgу thаt fасіlіtаtеѕ it. We dоn’t lеt trends іn іnnоvаtіоn rulе оur strategies. Wе find wауѕ to mаkе technology wоrk for our strategies.

Though wе tаkе рrіdе in our аbіlіtу tо kеер uр wіth thе lаtеѕt іPhоnе release аnd thе grеаtеѕt IоT trеndѕ (that mау fall mоrе іn thе Pоѕtmоdеrn Mаrkеtіng realm), іt’ѕ more than thаt. It’s аbоut rеасhіng аudіеnсеѕ whеrе thеу’rе most соmfоrtаblе. Not every potential сuѕtоmеr is gоіng tо fаll on thе ѕаmе end оf thе technology spectrum.

‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’

Thоugh thеrе аrе mаnу elements thаt mаkе uр a Mоdеrn Marketer, the саrrоt we аll drive tоwаrd іѕ buіldіng a brаnd experience that еngаgеѕ and іnfluеnсеѕ сuѕtоmеrѕ іn the rеаl wоrld.

Source: McKinsey&Company

Inhouse vs. agency

The pro’s and con’s of inhousing (June 2019)

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”