Tag Archives: IPA

Webinar effectiveness digital reach

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Goede uitleg van de 60/40 en short term focus. haalt claim ‘tv is dead’ onderuit op basis van data, goede uitleg brandbuilding long term en short term activation

In this webinar, Les Binet explains how marketing effectiveness works in the digital age, a topic covered in the Warc Toolkit 2017 of marketing trends.

  • It provides insight into Les Binet and Peter Field’s latest work ‘Marketing in the Digital Age’ which looks into the causes of marketing effectiveness.
  • It also explores how short-termism has undermined the link between creativity and effectiveness.
  • Key trends covered include marketing ROI and the role of TV and digital channels.

Short term data

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Love #data “Short-term measurement hurts long-term potential”,

“Just because digital data is instant, we tend to read it in the short-term and plan it in the short-term. Yet this study suggests that we need a long-term measurement strategy for digital that allows us to understand how it works in both long- and short-term.”

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