An explanation by IG on how their algorithm and search work.
- digital marketing (offense)
- customer care (defense)
Nike on community building and guidelines, not rules.
“In order to provide that consistent experience on social media, it’s important that employees understand the brand down to its core. Here are several questions that every employee should be able to answer:
- Who are we?
- What do we do?
- Why do we do it?
- What do we stand for?
- What is our brand voice?
- How does our product improve people’s lives?
Nike provides employees with a set of guidelines and examples on how to handle certain situations and conversations across social media. These guidelines and examples help customer care representatives to develop a specific tone of voice from day one.”
All stats about instagram, including engagement rate, reach and more divided by industry
How Instagram is changing the culture and musea
Wordpress is loading infos from laterPlease wait for API server guteurls.de to collect data from
5 instagram strategies explained
#instagram #lessons from The Guardian: nearly 860,000 followers, up 57% from a year ago. More interestingly, 60% of those who follow links to the Guardian’s site are new to the publisher.
“The content is a mix of original content made specifically for Instagram and existing assets — many of which are images pulled from major news stories and compiled into galleries to help tell the story in images.”
Learn from the best on #instagram, how do they do it to get #succes?
How to do great storytelling on instagram
Instagram, twitter and likes – the hacks – do they really work?