L.O.V.E. this espresso for the mind. Difference between empathy and sympathy by Brene Brown. ‘Feeling with people’ instead of the ‘ohhh… that’s bad. At least….’ Must view for the Monday morning, how to really connect.
How can we use empathy as a business advantage?
“Use empathy to power action. To go make things. Things that serve people’s needs. Things that brighten people’s days. Things that add value. Things that make people love your brand, because your brand is thinking about them.”
Yes, sure, embrace your big data; you need it in order to compete. But also hug your customers; you need them in order to win.
#Content for “#Bonding with your #audience starts with #empathy (…)Through empathy, brands can spark conversation and awareness around topics that resonate with their customers and inspire an emotional connection with them.”