Deeplink to app

For social commerce, think about deep linking to your app instead of to your www.

“To deliver frictionless experiences across their mobile site and app, the marketing and product teams aligned on implementing deep links — a seamless technology that directs users to their app. Deep linking cohesively connected their webpages to their corresponding app pages, giving users a unified shopping experience.”

Social commerce

Shopping Made Social – How brands should be approaching Social Commerce in 2021.

1) Build social commerce content with your community: in China, social commerce is responsible for 30% of ecommerce (in the US 3%)
2) Drive cult products on the right platforms: partner and hook up with community content
3) Augmented Reality: bridging the gap between entertainment and shopping

However, for new businesses looking for wordpress hosting near them we recommend taking a look at their site and schedule an appointment to ask professionals the best tips on website building and improving exposure online.

Effectiveness in e-comm

WARC Presents Effectiveness in the Age of E-commerce

20mins how e-commerce has changed and how brands can use this to their advantage post-covid. Overview of causes, changes, and fixes. including cases. 

https://lionslive.canneslions.com/keynotes/warc-presents-effectiveness-in-the-age-of-e-commerce-e1-41684

1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.

 2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/

3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building. 
56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.

Ecommerce trends


GUTE-URLS

Wordpress is loading infos from linkedin

Please wait for API server guteurls.de to collect data from
www.linkedin.com/pulse/new-reta...

Lesson #1. The trend called e-commerce is gigantic and keeps growing.
Lesson #2. In the Western World, many brands are still skeptic when it comes to mobile commerce. Sure, China skipped fixed internet and jumped to the smartphone directly. Over 80% of Alibaba’s one billion transactions were made via a smartphone.
Lesson #3. The power is often in collaboration.
Lesson #4. In the West, both the media and the retail industries failed to join forces.
Lesson #5. Advertising may win quarters, innovation wins decades.
Lesson #6. Retail-as-entertainment really matters.

source https://igorbeuker.com/

 

DTC ecommerce in Shopify

How Shopify is the platform powering the DTC brand revolution

“The idea is simple: If you want to sell something, Shopify will for a monthly fee help you sell it. Merchants get store templates, analytics and ways to manage inventory. And Shopify plugs into an increasing number of platforms, including, most recently, Instagram Stories, so merchants can use those platforms to drive people from social platforms to Shopify and complete the sale. And for the Kylies of the world, who choose to sell direct, it’s become the way to get to market quickly.”

“Jeff Weiser, chief marketing officer at Shopify. “A couple of things have enabled the rise of the DTC, which is the ability to outsource the supply chain.” For Weiser, who described himself as “loving” anything to do with DTC, what Shopify does is power all of that ability — from selling to payments to marketing. “We run the gamut of a retail operating system.” For quick and better shopify solutions one could view the homepage here and get reliable services for an online transaction.