Read & learn how to promote your #content
Strategy 1: Leverage a proven blog post template
Strategy 2: Build and ask a list of sharers before publication
Strategy 3: Share with communities
Strategy 4: Drive traffic using cheap ads
Strategy 5: Retarget visitors to grow your email list
Strategy 6: Build links to the content
To make it easier to navigate this article, the 20 ideas are grouped according to the various social media platforms.
to keep in mind for your #content distribution and social strategy: “While “liking” a post signals to Facebook that its something you’re interested in and want to see more of, responding with any other sentiment — even a “negative” one like angry — sends an even stronger signal.”
http://mashable.com/2017/02/27/facebook-reactions-news-feed/#Zsxlua.Wykq5
“Spend at least 25 percent of your budget on paid distribution
Or half. Or more, depending on your goals and what stage you’re in. Acquiring new readers in your target audience is what allows a content marketing program to grow. Content only matters if people see it.”
Ask a Content Strategist: How Do I Scale My Content Marketing Program?
“… above all plan your content around your budgets and only create what you’ll have money to promote.”
1. Kill content calendars
2. Plan your media together
3. Adapt content to platforms
4. Measure what actually matters
5. Don’t be afraid of the dark
“You can be disruptive when you are a startup or a mature global business”
Yonca Brunini, Google EMEA. And two more lessons.
“Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives.”
“Finally, content is no longer king, distribution is. Platforms are more powerful than publishers. And recent changes to the Facebook algorithm in particular now prioritize peers over professional creators.” Good read on recent changes: inversion of influence, earning attention and distribution is king over content.