Tag Archives: data

Marketing spend in crisis

Posted on by

Why brand should keep up their marketing spend in times of crisis. Data proven advice.

What does the data tell marketers to do during the Coronavirus Crisis? | Liberty Digital Marketing
Consumer habits have changed and are likely to continue to change over the coming weeks. We share how you can take advantage of the situation online.
What-does-the-data-tell-marketers-to-do-during-the-Coronavirus-Crisis_-_-Liberty-Digital-MarketingDownload

Confirmation bias and data

Posted on by

About confirmation bias and data. Nice and long listen on how the Gamechangers Netflix documentary is an example by the book of highlighting and cherrypicking research, putting it out of context to showcase just one bright side of the vegan lifestyle. 

Don’t get me wrong… I am absolutely not against vegan or vega. Joe Rogan shares his open and honest mind, inquisitive for the bigger picture. Gotta love this guy for his podcast to broaden your own horizons. 

‎The Joe Rogan Experience: #1389 – Chris Kresser Debunks
Chris Kresser, M.S., L.Ac is a globally recognized leader in the fields of ancestral health, Paleo nutrition, and functional and integrative medicine. Link to notes from this podcast by Chris Kresser: http://kresser.co/gamechangers

Social data for TVC

Posted on by

How the election teams in the USA are using social data to determine what to do on TV later on in the campaign. Credits to Digiday.

Trump is already doing some A/B testing on twitter…

Why-the-2020-election-is-focused-on-online-advertisingDownload

The agile production model by Facebook explains the setup. Setup integrated production with all assets, test on social what works best, roll out on TV or hero campaign.

McDonalds beats BurgerKing

Posted on by

Great read on effectiveness and consistency by Mark Ritson. Always check the sales data before your final verdict.

Marketers praise Burger King but McDonald’s is more deserving
McDonald’s unflashy but effective marketing has been overshadowed by rival Burger King’s attention-grabbing stunts, but it’s the former we should celebrate.

Ethics and data

Posted on by

Why combining data with ethics and human common sense is so important

A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth
Gillian Brockell, a Washington Post opinion video editor, wrote an open letter addressed to

Insights for Strategy

Posted on by

Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver

Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…

in same category, what we can learn from Levi’s in the 80s.

How Levi’s ‘Laundrette’ ad led to an 800% sales boost
The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.

Metallica and Spotify data

Posted on by

GUTE-URLS

Wordpress is loading infos from qz

Please wait for API server guteurls.de to collect data from
qz.com/1340887/metall...

“You have an artist like Metallica, who changes their setlist on a city-by-city basis just by looking at Spotify data to see, which the most popular songs happened to be in that city,” Ek said. “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”