Tag Archives: customer journey
Personas, buyerjourneys and content
How to “Developing #personas, understanding their #buyerjourneys, and mapping #content to the different stages of the journeys all contribute to content marketing success. You can’t have one without the other.”
Customer Journey and Content
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What to Do When Your Buyers’ Journey Isn’t Linear (Hint_ It Never Is)
Customer life cycle for content
“We’ve spent the last three years refining what an ideal customer life cycle looks like, and at what point we need to nudge people along,”
The Times’ subscription sales jump 200 percent since pivoting from breaking news
Video in Content Customer Journey
What type of #video in what part of your #content funnel?
From educational video towards testimonials.
Read more:
5 Types of Video Content Perfect for Each Stage of the Customer Journey