10 copy tips for social

10 Quick Social Media Ad Writing Tips From an Expert

1. Simplify it
2. Edit (at least twice)
3. Remove jargon
4. Write for your audience
5. Test your ad copy with organic posting
6. Consider the scrolling experience
7. Spend time on the call to action
8. Experiment with emoji
9. Write for the right format
10. Test and revise

10 Quick Social Media Ad Writing Tips From an Expert

Copywriting


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1. Copywriting
One of my favorite copywriting techniques is the before/after/bridge formula. Here’s how it works:
Before: Here’s your world …
After: Imagine what it’d be like, having Problem A solved …
Bridge: Here’s how to get there.