Anti-black casting

Think before you shoot

Isn’t it time to take action against the ad industry’s dirty secret of racist casting calls?

Everyday across the world advertisers, agencies and production companies are complicit in actively voting to delete black people from casting before commercials are shot.

Big or small, every casting decision is an opportunity to include and diversify black people in the images of society that advertising distributes around the world.

It is time for people at every level of seniority involved in creating advertising to speak up, call-out and stop acts of racist decision making in the creative process.

Alex Bennett-Grant lays out simple steps everyone in the industry can take towards ensuring the advertising we make promotes a more inclusive society.

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