“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content

11 Branded Content Innovators Who Take Marketing to the Next Level

From GIFs and ’grams to documentaries and dramatic activations, these Creative 100 honorees keep things interesting.