“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content
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Best of Branded Content Marketing (BOBCM) is an archive of a series of publications, events and related research curated by Justin Kirby that was supported by key marketing industry bodies.