Humanize your brand


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“Those brands who communicate using human language, tapping into people’s emotions and avoiding more functional words and phrases, tend to perform better in advertising effectiveness, on brand metrics such as aided brand awareness, ad awareness and aided product awareness,”

Brandvoice and persona for content

Why do you need a brandvoice? Well,… “a brand voice is core tenet for creating every piece of digital content, be it a blog post, tweet, newsletter, or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish and define your voice.”

Brand Voice Doesn’t Mean What You Think It Means, But You Still Need One

How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing