How to adapt the TVC to social, some behind the scenes insights.
“[So] we chose the two features that most explicitly showcased the technology and would be easily understood and digested by our audience in the ten-second clips. Additionally, we used typography to call-out the technology shown by name,” says Nick Dodd, Group Account Director, We Are Social.”
“We also knew that bringing our branding up-front would generate a stronger brand recall, so we introduced the logo and an impactful overlay saying ‘Audi presents’ within the first two seconds of the videos.”
How We Are Social adapted the Audi Clowns ad for mobile
We Are Social adapted footage from the standout Audi TV spot to create some fun and effective ads for Facebook and Instagram
Great use of #GPS #data in your mobile device: “Instead of crafting a 30-second #commercial with twisted metal and gallons of blood—these can be effective, but also easily ignored—the team developed a free snippet of computer code for website scripts. The #Audi Safety Code,”. Love it.