How to adapt the TVC to social, some behind the scenes insights.
“[So] we chose the two features that most explicitly showcased the technology and would be easily understood and digested by our audience in the ten-second clips. Additionally, we used typography to call-out the technology shown by name,” says Nick Dodd, Group Account Director, We Are Social.”
“We also knew that bringing our branding up-front would generate a stronger brand recall, so we introduced the logo and an impactful overlay saying ‘Audi presents’ within the first two seconds of the videos.”
