“Amazon owns the #data and #experience, and beyond a higher-level understanding of visitors, it was difficult to carry out targeted marketing campaigns to would-be customers.”
Do read more pro’s and con’s on #selling on Amazon:
Real interesting read on Amazon as sales channel, how brands react, pricing policy, data and why some brands revoke amazon and stick to their own ecommerce website.
Long read tough, well written and easy to digest. :)
Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics
How to Open Your Mind to Amazon’s Marketing Potential – Adweek
“er zijn voldoende alternatieven zijn voor #verkopen via #Amazon. Het alternatief vergt wel dat je je focus verlegt van #transacties scoren naar #community bouwen.’
“And, in what Jacobs describes as the ability to “crowd source ideas from customer feedback”, it will launch a ‘rate my flight’ function on its mobile app, where customers can leave instant feedback after landing, alongside an Amazon-style one tap payment option where customers can pay for services such as express security checks and upgrades.”
Ryanair: ‘We want to be more like Amazon and Ikea than other airlines’
How Nike drive sales: “app users spend nearly triple what they do on Nike.com”, “Selling shoes on #Amazon could pay off for Nike in the near term, but the longer term question is how Amazon’s pricing might affect Nike’s business and brand.”
“Our customers are loyal to us right up until the second somebody offers them a better service,” he says. “And I love that. It’s super-motivating for us.”
Why Amazon could be the next big player in music… “Amazon has the advantage of being a giant tech company with a massive customer base to which it can market its music service. Its wildly successful Echo smart speaker is also a natural vehicle for a full-fledged music subscription service, and Alexa offers more voice control functionality to Amazon Music Unlimited subscribers than it does to users of other services like Spotify and Pandora.”
[urlpreviewbox url=”https://www.fastcompany.com/3066532/tech-forecast/7-ways-streaming-music-will-change-in-2017-after-another-crazy-year”/
“The choice of platform for publishers will be determined by consumers–entirely based on context,”. Which voice platform to develop for? Alexa (Amazon) or Google Assistant/home/allo