“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content
Tag Archives: airbnb
Airbnb global brand
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Airbnb chief marketer Jonathan Mildenhall reveals how the company created its #marketing platform and grew it into a #global brand.
Airbnb uses data for content
Airbnb uses data for content for their offline magazine
Airbnb Teams With Hearst on Magazine Guided by Travel Site’s Data – WSJ
Airbnb Newsroom, using data for content
“Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception.”
Expending Airbnb, adding experiences to travelling in an end-to-end journey. “The Airbnb Trips platform now offers 500 experiences to travellers who want to experience local living in the city they are visiting. Now is a time when the openness travel can bring is really important. It helps to broaden horizons and can make the world a smaller place when it feels so distant.”
Airbnb launched a (print) magazine to connect homeowners and travelers.
“This is a printed magazine where honest stories are told by the unexpected characters of our community. It is a crossroad of travel and anthropology; a document of community, belonging and shared space.
Pineapple is a platform for the incredible stories from Airbnb’s extended family to be shared; it is somewhere for readers to see how people live and create connections in cities today.”