11 digital trends

How U.S. adults are interacting with digital media

2. Multiplayer video games such as Fortnite, which command some 250 million active users, most of whom are under age 17, are becoming increasingly similar to social media networks. Insight: “Gaming is paving the way, but it will eventually migrate—in some ways it already is—to other social facets.

3. An increasing number of people are using images to communicate: More than 50 percent of all tweets, for example, now include images. People are also taking more pictures than ever before and platforms such as Instagram are amplifying this relatively new style of digital communication.

11. Despite people spending more time online, digital ad revenue is slowing down: The report says digital ad revenue grew 20 percent, down from 29 percent year-over-year.”

Great Ads and Stories

“It sounds like a revolution,” Cooper said during a SXSW keynote. “Large corporations don’t like revolutions. They like predictability. They like incremental growth.”

But those corporations are quickly changing their tune. They’re realizing that the most effective way to find a hit is to strategically create content, test how it’ll connect with audiences, and then optimize the approach based on what they learned. Because if you’re going to spend millions to put your story in front of people, you better make sure it’s a story they’re going to love.


Ads: data and privacy checklist


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Checklist to maximize the potential of #ad #targeting: balance in #personalization and freaking out on #privacy 1. Stay away from sensitive information. 2. Commit to at least a minimum amount of transparency. 3. Use data judiciously. 4. Justify your data collection. 5. Try traditional data collection first.