“… above all plan your content around your budgets and only create what you’ll have money to promote.”

1. Kill content calendars
2. Plan your media together
3. Adapt content to platforms
4. Measure what actually matters
5. Don’t be afraid of the dark

https://www.linkedin.com/pulse/5-things-great-brands-doing-differently-social-media-2017-daykin?trk=v-feed&trk=hp-feed-article-title-share 

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