“Optimizing reach within the total target audience is the way to go.” says Jorre Rienstra (LLM, MA Economics)

“We saw that the top reach quartile of campaigns drove the number of total people impacted at 10% less cost per person impacted. The top reacncremental sales and 169% more incremental buyers..”

Download the whitepaper https://lnkd.in/gVZFf6h or subscibe https://lnkd.in/gJKxQxu

Tx Jorre Rienstra (LLM, MA Economics) Facebook Client Partner Global Marketing Solutions, for sharing and giving him the credits for my shameless copypasting. Also originated at Digiday

Heineken prioritizes mass reach over hypertargeting on Google and Facebook