Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver

Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…
in same category, what we can learn from Levi’s in the 80s.