… “Google and Facebook enjoy an 84% share of global digital media, (…), it also accounted for 186% of digital growth this year, according to GroupM data..” Must read for all of us on how we #depend on these two and how they #influence our world, based on #data.
“I got in a row with my wife last week about how much sugar I was putting in my coffee (about eight kilos). So, I Googled “Is sugar good for me?” and got the result above. My wife grabbed her phone and asked Google “Is sugar bad for me?” and got the result below. The end result in the Ritson household was me drinking a cup of very sweet ‘strategic’ coffee alone in the downstairs guest bedroom with the dogs.”
Mark Ritson_ Why you should fear the ‘digital duopoly’ in 2018 – Marketing Week
Mark Ritson: Why you should fear the ‘digital duopoly’ in 2018