Get buy-in for content

Virgin Media’s Buy-in Plan
1. Mapping out the Approach: educate, evaluate, execute
2. Identifying a Common Language
3. Emphasizing “Always-on” Messaging
4. Promising Indisputable Business Results

Next Steps after Executive Buy-in
1. Auditing Existing Content
2. Expanding on the Common Language: help hub hero
3. Creating a Content Council
4. Measuring Success

How Virgin Media Got Executive Buy-in for Content Marketing

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