“Facebook has reviewed and categorized hundreds of thousands of #posts to inform a #machine #learning model that can detect different types of #engagement #bait. Posts that use this tactic will be shown less in News Feed.”

“People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.”

Good content becomes more and more important

News Feed FYI: Fighting Engagement Bait on Facebook