Editorial shift content: towards loyalty

“NBC News is producing 25% fewer #stories a day”, “But the more stories you do, the more likely it is for the news report to become #commoditized, so NBC News has focused on stories that would get people to stick around on its own site over ones that may have performed well on social media but didn’t get people to click through.”

“The #editorial_shift aligns with the direction advertisers have been going in, and the new verticals are helping NBC News win new and more spending from auto, tech and pharma advertisers, said Mark Miller, head of ad sales for NBCUniversal’s News group.”

Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors

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