How did they do this? “Users of the British newspaper’s paid-for mobile app are up 30 percent since this time last year, and people are viewing three times as many pages per visit as they were a year ago. The average number of pageviews on the app is up 300 percent since last March, and tablet traffic hasn’t been cannibalized in the process, according to the publisher.”

The Times of London sees success in an editions approach to digital publishing