Data in its’ context

“Because we can measure everything, we aim to be #data-driven.” … “But we’ve stripped out the specific #context of these people, these customers, and this moment in time. Luckily, we can learn what works in our specific context … but only by acting as constant learners who ask the right questions, not experts who profess to know the answer.”

Executives Are in Love with the Wrong Kind of Data

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