Burger King trolls

Be inspired by Burger King, 7 examples

“7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales. Grilling the Golden Arches has become BK’s signature move”

“Many of our ideas have been incredibly effective at building brand love and driving business results,” Machado tells Adweek. “It’s all about the tone of the brand. Our tone is fun, lighthearted and self-deprecating. We like having fun, and we can take a joke at the same time. That in my view is a condition for you to be able to poke fun at others. We don’t do things that are mean-spirited or that can come across as bullying. Fast food is a fun occasion. And as a challenger brand, we try to be the fun brand in a fun product category.”


Comments are closed.