And another one: how to extend the lifetime of content?

1. Share multiple times to double your content life: e.g. Post title, Quote of an influencer in the post, Data point highlighted in post, Rewritten post title

2. Amplify organic content for double the impact: Identify these posts, Promote your posts across your social media channels, Add short-listed posts to upcoming email newsletters, Measure results of amplification to make sure your post traffic and lead generation patterns conform to the model described above (otherwise, it means your followers are not interested and might quit), Repeat.

3. Use predictive insights to extend life to forever: Because if content is relevant and evergreen, there’s no reason to stop sending traffic to it.


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