3 Content trends 2018

  1. Manipulated outrage and raise above the clickbait
  2. Brand stand: “what you believe as a company has to be front and center in everything your company does.” most consumers (66%) think it’s important for brands to “take a public stand on social and political issues.
  3. Back-storytellingone of their greatest assets to inspire loyalty from customers and employees alike can come from taking people behind the scenes of their brand and history.

How to Use Non-Obvious Thinking to Create Better Content


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