1. Start with strategy, end with monetization.
2. Put customers first.
3. Lead with your values.
4. Big rock pays off.
5. Take risks and experiment with new formats.
6. Plan your personalization strategy.
7. Consider content’s role in other departments.
8. Seize content marketing opportunities in the food, travel, and auto spaces.
9. Drive toward monetization.
10. Always measure and share content-driven business results.

10 Content Marketing Learnings from the NewsCred Top 50