Reading is Candy for the Mind

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To inspire and to be inspired, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order. Read more

  • ‘Start with Why’ by Simon Sinek
  • ‘Building a StoryBrand’ by Donald Miller
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘The Copywriter’s Handbook’ by Robert W. Bly
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
  • ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
  • ‘Don’t Sweat the Small Stuff’ by Richard Carlson
  • ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni 
  • ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
  • ‘The Infinite Game’ by Simon Sinek
  • ‘Atomic Habits’ by James Clear
  • ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
  • ‘Make Your Idea Matter: Stand out with a better story’ by Bernadette Jiwa
  • ‘Je kunt het maar één keer doen’ by Barbara van Beukering

Why you should read these books

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Social image sizes

the cheatsheet for 2023

TikTok for search

Gen Z shifts to #TikTok for #search instead of Google. Interesting read and good to be aware, yes, this is for you, the more traditional #marketing and #content ppl ;)

“…Gen Z are hyper-aware of the friction they are encountering when making a search. Google’s results currently feature a lot of fluff, and it’s this fluff that is reducing efficiency, turning off Gen Z users in the process. However, when Gen Z attempt those same searches on TikTok, they are greeted with the information they require in a more simple, effective way, without the bloat and friction.”

tx to Osman Polat for sharing the link

TED: Boredom

How boredom can lead to your most brilliant ideas

Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It’s because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.

LinkedIn cheat codes

copy pasted from Daniel Abrahams LI post

Organic reach = Build a business at zero cost.

Here’s 8 tips to boost your organic reach:

1. Publish content with high potential dwell time
2. Make content about your audience
3. Write for the “see more” click
4. Keep users on the platform
5. Invite comments
6. Reply to every comment
7. Thank people who share your content
8. Support your posts within the first 60 minutes

Organic reach is a game played against the algorithm.

Learn how to win with my secret tips.

https://www.danielabrahams.xyz/blog/linkedin-cheat-codes-revealed

Consistency

“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”