Content operation: 4 elements

The 4 Essential Components of a #Content #Operation: “In a rush to keep up with competitors, it can be tempting to dive straight into the content marketing hype, tasking the marketing team to produce as much content as humanly possible, tossing blogs and whitepapers out into the internet, and sitting back to hope for the best. But the most successful B2B marketers know that the only way to maximize the value of content (and time spent working on it) is with a content operation.”

Defining a Content Operation