“It is built on a very simple but important consumer insight, which is when it comes to haircare consumers are very much looking for insight, inspiration, and tips from people like them.”

“This means the marketing tool needs to function much like an independent publisher working with a network of influencers to retain authenticity and build strong consumer relationships.”

“Gandhi explains: “We understand what consumers really care about and make sure we provide the right insights back to the brand. But on the reverse, we also make sure we recommend the right brands to the right consumers.”

• founded in 2013 in Canada, global roll out
• 30+ editorial team
• works like a newsroom

How Unilever’s haircare platform puts tech at the heart of content – Marketing Week

All Things Hair has a dedicated editorial team that aims to provide hair advice to consumers while sharing insights and data with brands.