Gen Z shifts to #TikTok for #search instead of Google. Interesting read and good to be aware, yes, this is for you, the more traditional #marketing and #content ppl ;)

“…Gen Z are hyper-aware of the friction they are encountering when making a search. Google’s results currently feature a lot of fluff, and it’s this fluff that is reducing efficiency, turning off Gen Z users in the process. However, when Gen Z attempt those same searches on TikTok, they are greeted with the information they require in a more simple, effective way, without the bloat and friction.”

tx to Osman Polat for sharing the link