the cheatsheet for 2023
Nice read on how IG created its’ algorithm. Among ‘relationship’ the monitor the option ‘save’. First time for me I hear about the ‘save’ as a paramter.
The algorithm assumes that people who’ve interacted with your account in the past will be interested in your new content. So when it decides whether to show a post to one of your followers, it evaluates your relationship:
• Do you follow each other?
• Did they search for you by name?
• Do you message each other, or leave comments?
• Do you tag each other in your posts?
• Do they save your posts?”
4 reasons to NOT post to all your social media channels at once
- Audiences are active on different channels at different times
- You’re posting for different audiences
- You’ll avoid content fatigue
- It looks unprofessional
Great deck on how to build a brand on social. Combining Byron Sharp, Les Binet.
- Muted Color Palettes
- Heavy but simple fonts
And Branded Animations: Creating a unique, branded GIF is an easy way to get ahead of your competitors in 2020. Not only will the GIF be completely unique to you – meaning no competitors can copy it – but it also helps build a better brand association.
The pro’s and con’s of inhousing (June 2019)
“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”
63% prefer dark social for sharing, with a booming 82% for FB Messenger
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“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”
“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”
“This week from the greatest hits, an issue we need to work on: caring less about what other people think of us.
This post introduces The Social Survival Mammoth—the primitive part of our brain that is obsessed with fitting in and being liked and terrified of being excluded, embarrassed, or talked badly about behind our backs.
In the first part of the post, we talk about the mammoth and how his booming voice in our heads drowns out another character who speaks more quietly: our Authentic Voice. In the second part of the post, we look at why the Mammoth is actually very dumb and how, with the right amount of self-awareness, he can be tamed.”