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Tag Archives: social commerce
Deeplink to app
For social commerce, think about deep linking to your app instead of to your www.
“To deliver frictionless experiences across their mobile site and app, the marketing and product teams aligned on implementing deep links — a seamless technology that directs users to their app. Deep linking cohesively connected their webpages to their corresponding app pages, giving users a unified shopping experience.”
Shopping Made Social – How brands should be approaching Social Commerce in 2021.
1) Build social commerce content with your community: in China, social commerce is responsible for 30% of ecommerce (in the US 3%)
2) Drive cult products on the right platforms: partner and hook up with community content
3) Augmented Reality: bridging the gap between entertainment and shopping
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