Tag Archives: social commerce

Deeplink to app

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For social commerce, think about deep linking to your app instead of to your www.

“To deliver frictionless experiences across their mobile site and app, the marketing and product teams aligned on implementing deep links — a seamless technology that directs users to their app. Deep linking cohesively connected their webpages to their corresponding app pages, giving users a unified shopping experience.”

Shopee deep link case study – Think with Google
Explore our Shopee practitioner case study for examples of how they boosted their shopping revenue 156% by leveraging deep links.

Social commerce

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Shopping Made Social – How brands should be approaching Social Commerce in 2021.

1) Build social commerce content with your community: in China, social commerce is responsible for 30% of ecommerce (in the US 3%)
2) Drive cult products on the right platforms: partner and hook up with community content
3) Augmented Reality: bridging the gap between entertainment and shopping

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Shopping Made Social – How brands should be approaching Social Commerce in 2021.
With platforms continuing to optimise for shopping, Born Social Strategist, Emily Williams, shares her insights and advice for brands looking to get ahead in social commerce.