Content trends 2018: audience, publisher


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1. Audience experience will become more important than ever.
2. High-quality content clusters are the future of search.
3. Content strategies will expand.
4. Channel experimentation will be critical to reaching your audience.
5. Brands will need to think like media companies.
6. Dynamic content will continue rising.
7. Highly relevant stories will be crucial for driving action.
8. There will be a greater focus on building an audience.
9. Increasing use of ad blockers will challenge your traffic analytics.
10. Video will be nonnegotiable.
11. Snackable, searchable content will be key to reaching younger consumers.