Nike mission and news

Great example of telling your mission, purpose. And the news section. https://about.nike.com/ , https://news.nike.com/

Insight based, tech developed

“It is built on a very simple but important consumer insight, which is when it comes to haircare consumers are very much looking for insight, inspiration, and tips from people like them.”

“This means the marketing tool needs to function much like an independent publisher working with a network of influencers to retain authenticity and build strong consumer relationships.”

“Gandhi explains: “We understand what consumers really care about and make sure we provide the right insights back to the brand. But on the reverse, we also make sure we recommend the right brands to the right consumers.”

  • founded in 2013 in Canada, global roll out
  • 30+ editorial team
  • works like a newsroom

Newroom features


GUTE-URLS

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1. Multimedia content

2. ‘Bread-and-butter’ information

3. Financial information

4. Major events

5. ‘So what?’ content: “You always ask the question, why should people care?” Petrovich says. “And then we try to make everything that we post as relatable as possible.”
6. Heritage assets

7. Mobile accessibility

source:

 

Noticeable Content

How to create content that gets noticed, how to set up a brand newsroom

1. Brand-owned content is a huge opportunity to reach new audiences in more genuine ways
2. Study your audience so you can create content that people will actually like and engage with
3. Determine a business role for your content
4. Study the platforms, formats, and content types that are most effective for your
distribution
5. Partner up with publishers, influencers, and even your own followers
6. Use social data to analyze trends, topics, competitors and your own content for the biggest impact

brand_newsroom_pr_whitepaper_2018

Newsroom emailadres and name

Inspiratie emailadressen voor news alert vanuit newsroom

newsroom@
media.relations@akzo.nobel.
subscribers@akzonobel.
communications@akzonobel.
press.office.london@unilever
daily@digiday
newsdesk@llbonline
thenorthface@newsletter.northface
ragandaily@ragancomms
success@newscred
bulletins@campaign
service@mailtoself
newsletter@news.strava
hi@qz
thinkwithgoogle@noreply.google
pleasereply@bluebottlecoffee
hello@teamrenskroes
bulletins2
news@veuling

Naam emailadres afzender
Wat is het advies voor de afzender naam van het emailadres?
In lijn met gekozen emailadres, moeten we goed kijken naar welke naam we als afzender gebruiken.