Streaming war

Great read on the upcoming streaming video and TV war.

“If the content is king, everyone’s coming for the crown. For any company to succeed in rivaling Netflix, they will need content that can compete with Netflix’s library for people’s attention. So they are starting by pulling from Netflix’s library.

The launches of Disney+ and Apple TV+ will give us a better idea of the level of competition facing Netflix, and the wrap-up of this year’s upfront cycle will show how narrow (or not) the divide between traditional TV and digital video ad sellers really is.”

Presentations ala Netflix


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Netflix on social

“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”

“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”