Nike mission and news

Great example of telling your mission, purpose. And the news section. https://about.nike.com/ , https://news.nike.com/


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“So, the why must come before the what. This seems obvious, but most marketers have no mission statement or core strategy behind the content they develop.”

  1. The core audience target: entrepreneurs and business owners
  2. What will be delivered to the audience: useful information, advice, insights, resources, and inspiration
  3. The outcome for the audience: growing their businesses