SHORT VISION STATEMENTS MADE UP OF A FEW WORDS ONLY:
To make people happy.
A just world without poverty.
To create a better every day life for the many people.
QUANTITATIVE STATEMENTS ARE BASED ON NUMBERS, QUANTITIES:
Empower every person and every organization on the planet to achieve more.
Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)
QUALITATIVE STATEMENTS ARE BASED ON QUALITIES THAT YOU WANT TO HAVE:
People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
COMPETITOR BASED STATEMENTS – THIS TYPE IS BECOMING LESS COMMON, BUT FAMOUS EXAMPLES ARE:
8. Honda – in 1970
We will destroy Yamaha.
9. Nike – in 1960s
10. Philip Morris – in 1950s
Knock off RJR as the number one tobacco company in the world.
ROLE MODEL VISION STATEMENTS – USING ANOTHER COMPANY AS AN EXAMPLE:
11. Stanford University – in the past
To become the Harvard of the West.
12. Reach for Success – in the past
To become the next Tony Robbins in self development.
INTERNAL TRANSFORMATIONS VISION STATEMENTS:
To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.
14. Giro Sport Design
To make sure that riding is the best part of a great life.
To accelerate the world’s transition to sustainable energy.
To be a company that inspires and fulfills your curiosity.
To give people the power to share and make the world more open and connected.
LONGER AND MORE DETAILED VISION STATEMENT:
To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.
19. Coca Cola
To achieve sustainable growth, we have established a vision with clear goals:
Profit: Maximizing return to share owners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.
Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.