Publishing on Medium

Great tips to publish on Medium, easy steps to get noticed, from writing to visuals, to using whitespaces to how to publish and share.

Medium as publishing platform


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If you want to claim your thought leadership on Medium, you need to get involved in the topic and be more than just pushing content

  • On frequent basis publishing and sharing content yourself about specific niche topics, e.g. ‘sustainability linked to automotive’ and ‘EV’ > Medium as a separate channel in the Content Calendar
  • Create a publishing strategy: what publishers on Medium to contact to have your story published 
  • Setting up a formatting template: specs for visuals, for quotes, for editing, to make sure all our content items have the same look and feel. In basic Medium looks quite simple, however there are a few option that can make you content visually more attractive
  • Setting up a tagging structure to build upon our leadership
  • Setting up a following strategy: who do we follow and interact with
  • Setting up a sharing strategy: how do we use the platform to share our content and create awareness we are on Medium
  • Setting up a reporting

And the pro’s and con’s of publishing on Medium

Should you publish on Medium… or only on your blog?