Airbnb uses data for content for their offline magazine
Airbnb Teams With Hearst on Magazine Guided by Travel Site’s Data – WSJ
Airbnb launched a (print) magazine to connect homeowners and travelers.
“This is a printed magazine where honest stories are told by the unexpected characters of our community. It is a crossroad of travel and anthropology; a document of community, belonging and shared space.
Pineapple is a platform for the incredible stories from Airbnb’s extended family to be shared; it is somewhere for readers to see how people live and create connections in cities today.”