How to align your #brand with your #charity of choice, nice one. “Make the logo bigger!” clients cry. Rarely do they ask to see it disappear.

Do-and-show-good by Lacoste  “The number of shirts available for sale corresponds to the number of animals of each species that remain in the wild. A total of 1,775 shirts have been made; of them, you’ll find 30 Vaquitas (a type of porpoise) and 450 editions with the Anegada Rock Iguana.”

Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts